Skip to content
Clear Points Messaging LLC
  • Frame Now
  • 3-Day Frame Challenge
  • Employee Training
    • Communication Training
    • Leadership Communication
    • Strategic Communication Consulting
  • Strategic Messaging
  • Blog
  • Contact

Spin

Frame Finding #006: The Deflection Stack

May 28, 2025 by Jimmy Marlin Epperson

When asked what Qatar expects in return for a $400 million jet, Trump’s envoy doesn’t answer. Instead, he builds a stack of deflections—legal, moral, and personal—that shift attention away from influence and toward praise. This is layered spin with structure.

Categories Frame Finding Tags Spin


Frame Finding Banner

Want to Get Better at Spotting Messages in the Wild?

Frame Finding is a monthly email that breaks down how powerful people and brands use framing to shape what we think, feel, and do.

 


🧠 Frame Finding

Real-world breakdowns of how messages are shaped, how meaning gets distorted—and how to see through it clearly.

Explore all posts →

 

2425 N Central Expy #700,
Richardson, TX 75080
contactus@clearpointsmessaging.com

Clear Points Messaging location in Richardson, Texas

  • Frame Now
  • 3-Day Frame Challenge
  • Employee Training
    • Communication Training
    • Leadership Communication
    • Strategic Communication Consulting
  • Strategic Messaging
  • Blog
  • Contact

Recent Blog Posts

  • Frame Finding #025: The “Analogy is Contrast” Insight
  • Frame Finding #024: The “Just Part of the Process” Frame
  • Frame Finding #023: The “No Seat Belts” Analogy
  • Frame Finding #022: The “We Lead the Wave” Frame
  • Why Positive Framing Works (And When It Doesn’t): The Science of Encouraging Action
  • Frame Now
  • 3-Day Frame Challenge
  • Employee Training
    • Communication Training
    • Leadership Communication
    • Strategic Communication Consulting
  • Strategic Messaging
  • Blog
  • Contact
© 2020 Clear Points Messaging LLC