Your Strategic Messaging Coach
We are a strategic communications firm licensed in Texas. We offer a broad range of strategic messaging solutions for business owners, executives, and technical professionals. We are affordable, professional and love helping people like you clearly express your ideas so you can take your career and business to the next level.
Influence Plans: How We Create a Strategic Message Solution
Strategic Messaging gives you the ability to strategically influence an audience through persuasive tactics and crisp, clear communications. We don’t build communication plans; we build influence plans. When creating an influence plan it should always be simple, clear and persuasive. Here are three steps we take to ensure you have an influence plan.
Fundamentals of Messaging
You will go through a short process to get clarity on your message. When you are finished you will know who you are trying to influence, what your hoping to accomplish and how to clearly express what you’re thinking.
Fundamentals of Persuasion Tactics
You will go through a short process to determine where you can place influential elements in your message and in relation to your audience. When you’re finished you will have specific steps you can take to be more influential when expressing your ideas to your audience.
Building Your Custom Influence Plan
Baaed on your message and persuasion tactics, we will help you create an actionable plan to begin influencing your audience. When finished, you will have a crisp message about your topic, and action items that will infuse influence into your communication.
What Psychology Says About Unclear Communication
The crucial communication mistake: When your communication is not clear, prospects or colleagues won’t buy into your idea.
A Psychological Principle: When people cannot understand you, they think your topic is not based on reason, which makes them think it is unsound, fraudulent, untrue or corrupt.
You might need to think differently about how you express your ideas if:
- You’ve struggled with clearly expressing the value of your idea, your business, or service.
- It’s difficult to explain what you do to prospects.
- You can’t quickly write an email or explain your core value in a few seconds.
What We Do
Brand Message Development
Project-Based Message Training
We work on an actual project with you and take you through our message development process. We give you a brainstorming tool so you can create messages on your own without the help of a communication consultant.
OnDemand Message Training
Why Strategic Messaging is Important
A clear, concise message on why you are different and why you give your audience the advantage is where every campaign and company begins. Without clarity it’s impossible to implement principles of influence in your communication.
Our Approach to Strategic Messaging
Pinpointing your customers’ problem areas can be tough. Business owners and managers can spend countless hours and money reworking their marketing materials without taking the proper steps to test and clarify their marketing message. We focus on your message first so we’re not wasting time and effort with tactics and expensive campaigns.