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Strategic Messaging Consulting and Workshops

The crucial communication mistake: When your communication is not clear, prospects or colleagues won’t buy into your idea.

It’s a Psychological Principle: When people cannot understand you, they think your topic is not based on reason, which makes them think it is unsound, fraudulent, untrue or corrupt.

It might be time to think differently about how you make messages if:

  • You’ve struggled with clearly expressing the value of your idea, your business, or service.
  • It’s difficult to explain what you do to prospects.
  • You can’t quickly write an email or explain your core value in a few seconds.

You need a clear message!

Download the Clear Points Worksheet

If you cannot clearly and concisely express or explain your idea, then it does not exist.

To help you, we give you our Clear Points Worksheet. Download it. Print it and answer the questions. Before you know it, you’ll be influencing everyone… even your boss.

To learn how to make Key Messages, here are seven steps you can take now to express your idea clearly.

Your Brand and Your Message

Pinpointing your customers’ problem areas can be tough. Business owners and managers can spend countless hours and money reworking their marketing materials without taking the proper steps to test and clarify their marketing message. We focus on your message first so we’re not wasting time and effort with tactics and expensive campaigns.

A critical step in any communication is understanding and pinpointing your customers’ pain points. This is done with customer interviews, subject matter expert consultations and market research.

It can be difficult expressing the unique advantage you give to your customers. We create an organized message that allows you to clearly show, how you solve your customers’ problems.

We update marketing materials and communication you are using now with your new marketing language. We also discover new channels of marketing where your new message will work.

Messaging Facilitated Workshop

We work on an actual project with you and take you through our message development process. We give you a brainstorming tool so you can create messages on your own without the help of a communication consultant.