Your Strategic Messaging Coach

We are a strategic communications firm licensed in Texas. We offer a broad range of strategic messaging solutions for business owners, executives, and technical professionals. We are affordable, professional and love helping people like you clearly express your ideas so you can take your career and business to the next level.

Influence Plans: How We Create a Strategic Message Solution

Strategic Messaging gives you the ability to strategically influence an audience through persuasive tactics and crisp, clear communications. We don’t build communication plans; we build influence plans. When creating an influence plan it should always be simple, clear and persuasive. Here are three steps we take to ensure you have an influence plan.

Communications Basics, This picture is of basic shapes, a circle, a square and a triangle, and is a simile for basic communications.

Fundamentals of Messaging

You will go through a short process to get clarity on your message. When you are finished you will know who you are trying to influence, what your hoping to accomplish and how to clearly express what you’re thinking.

Person standing in the middle of rings, signifying how he or she can influence those around him.

Fundamentals of Persuasion Tactics

You will go through a short process to determine where you can place influential elements in your message and in relation to your audience. When you’re finished you will have specific steps you can take to be more influential when expressing your ideas to your audience.

Messages and Influence Plan

Building Your Custom Influence Plan

Baaed on your message and persuasion tactics, we will help you create an actionable plan to begin influencing your audience. When finished, you will have a crisp message about your topic, and action items that will infuse influence into your communication.

What Psychology Says About Unclear Communication

The crucial communication mistake: When your communication is not clear, prospects or colleagues won’t buy into your idea.

A Psychological Principle: When people cannot understand you, they think your topic is not based on reason, which makes them think it is unsound, fraudulent, untrue or corrupt.

You might need to think differently about how you express your ideas if:

  • You’ve struggled with clearly expressing the value of your idea, your business, or service.
  • It’s difficult to explain what you do to prospects.
  • You can’t quickly write an email or explain your core value in a few seconds.

What We Do

Brand Message Development

A critical step in any communication is understanding and pinpointing your customers’ pain points. This is done with customer interviews, subject matter expert consultations and market research.

Project-Based Message Training

We work on an actual project with you and take you through our message development process. We give you a brainstorming tool so you can create messages on your own without the help of a communication consultant.

OnDemand Message Training

We’re working on curriculum for an on-demand messaging class. You will learn a repeatable process that creates clear and concise messages. Click on the button if you are interested in virtual learning. We will inform you on the progress of our virtual program.

Why Strategic Messaging is Important

A clear, concise message on why you are different and why you give your audience the advantage is where every campaign and company begins. Without clarity it’s impossible to implement principles of influence in your communication.

Our Approach to Strategic Messaging

Pinpointing your customers’ problem areas can be tough. Business owners and managers can spend countless hours and money reworking their marketing materials without taking the proper steps to test and clarify their marketing message. We focus on your message first so we’re not wasting time and effort with tactics and expensive campaigns.

A critical step in any communication is understanding and pinpointing your customers’ pain points. This is done with customer interviews, subject matter expert consultations and market research.

It can be difficult expressing the unique advantage you give to your customers. You will learn how to create an organized message that allows you to clearly show how you solve your customers’ problems.

We update marketing materials and communication you are using now with your new marketing language. We also discover new channels of marketing where your new message will work.

How We’d Like to Work With You

Number one of three in a list

We conduct a strategy session and assess your project by interviewing you or your team.

Number two of three in a list We research how your messages are structured now.

Number three of three in a listOnce our research is finished, we determine the best path forward and make a mutually beneficial partnership and plan for your business.