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Clear Communication Influences Persuasion Tactics

Influence and persuasion tactics are the closest ethical voodoo we have to a Star Wars Jedi Knight. Remember Obe Won Konbi's ability to persuade storm troopers to do whatever he asked? Robert Cialdini has this gift and is the modern Godfather on principles of persuasion. Even though principles like reciprocity have been studied for hundreds ... Read more Clear Communication Influences Persuasion Tactics

How Can You Develop Thought Leadership?

thought leadership, what is it?
Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more How Can You Develop Thought Leadership?

Boost Your Communications with Audience Framing

Audience Framing, Communications, marketing Messages, Communication Skills, Business Communications
Key messages are critical when communicating value to your audience. Some experts call the way you communicate your message, “audience framing.” Framing is an important aspect to business communications. Even though the concept of framing theory is important, it's also jargon. It means how you deliver a message and how you create meaning for your ... Read more Boost Your Communications with Audience Framing

What are Some Hurdles to Communicating Effectively?

There are so many hurdles to communicating effectively, whether you're in an informal conversation or using strategic messages for business. But there are two hurdles to communication that I despise, and I think if everyone addressed them, we would all communicate better. The reason I despise these is because they are so prevalent and bound to ... Read more What are Some Hurdles to Communicating Effectively?

Clarify Ideas: Make Your Idea Real

Clarify Ideas and make your ideas real. If you can't communicate it, how will others understand it?
Here's what usually happens when you try to express your ideas. You have an idea you're in love with. It’s a product, or something that will improve performance at work, an idea that will change things for the better. It might be something to do with your passion. Or it’s a new business idea. It ... Read more Clarify Ideas: Make Your Idea Real

Be Found: Goal of Addiction Center Marketing

Addiction Center Marketing
Addiction center marketing isn’t difficult to understand, but it is certainly competitive. Addiction treatment is a multibillion-dollar industry. As the market becomes more crowded, more addiction treatment centers are struggling to fill their businesses with people they can help. The goal of your drug rehab marketing strategy should be to make it easy for people to ... Read more Be Found: Goal of Addiction Center Marketing

3 Ways to Lose Your Audience When Speaking in Public

Public Speaking: How to lose an audience? By not having message discipline or considering the audience.
Have you been in this scenario? You’re listening to a speaker who is on a roll. He or she hooked and engaged the audience. People want to listen to the speaker about the topic. Then the speaker says: “Today I'd like to cover the three critical things that we need to do to accomplish our ... Read more 3 Ways to Lose Your Audience When Speaking in Public

Key Messages for Business or Personal Growth

Graphic with four talking bubbles. One with a key and three with lines signifying messages. text on graphic states, key messages for business or personal growth.
Here's the secret, rhetorical question about key messages for business or personal growth. How can you possibly create good copy without a clear message… without knowing the most significant point about your topic… or the overarching point you want to get across to your audience? And I’m not just talking about any message… I’m talking ... Read more Key Messages for Business or Personal Growth

7 Steps to Build Key Messages for your Brand or Business

You don’t need multiple key messages, you need one point to get across to your audience. Think of your key message more like a thesis statement. Your key message is usually a general point about what you’re doing or offering to a specific audience. Then you back this up with secondary and supporting points. Here ... Read more 7 Steps to Build Key Messages for your Brand or Business

The Purpose of Communication: Be Useful

purpose of communication
The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a ... Read more The Purpose of Communication: Be Useful