Published: 2025-11-16
Spotted in: Meet the Press (NBC) Topic: Food assistance, health care tax credits, and political leverage Frame Used: The “None-Answer Answer” (Moral Refr...
Read Article →Published: 2025-11-09
Spotted in: CNBC’s Mad Money Topic: Corporate mergers and positioning Frame Used: Corporate Gobbledygook Frame Quote: “This may be the second most...
Read Article →Published: 2025-10-24
Spotted in: Meet the Press Now (NBC News Now) Topic: Health Policy / ACA Subsidies Frame Used: Question Shift Frame “So the question really isn’t...
Read Article →Published: 2025-06-27
Spotted in: Dozens of public statements, metaphors, and media interviews We think analogies explain. But what they really do is reposition our thinking thro...
Read Article →Published: 2025-06-22
Spotted in: Interview with Phillip Swagel, Congressional Budget Office DirectorSource: CNBC’s Squawk BoxTopic: Criticism of the CBO’s latest report and baselin...
Read Article →Published: 2025-06-20
Spotted in: NBC News Interview with Former U.S. Surgeon General Vivek Murthy Source: YouTube – NBC News Interview Topic: Social media regulation and chil...
Read Article →Published: 2025-06-16
Spotted in: CNBC Interview with Accenture CEO Julie Sweet Topic: How AI affects Accenture’s business model Frame Used: Contrast + Technology Wave Analogy Sc...
Read Article →Published: 2025-06-15
Positive framing clarifies benefits, boosts motivation, and helps people take action from a place of confidence. But it also has limits—and knowing when an...
Read Article →Published: 2025-06-14
Spotted in: WSJ Interview with Apple’s Craig Federighi and Greg Joswiak Topic: Siri delays and Apple Intelligence rollout Frame Used: Quality Reframe + Scope D...
Read Article →Published: 2025-06-13
The Contrast Frame is a powerful communication strategy that deliberately highlights similarities and, more often, differences between two or more things. C...
Read Article →Published: 2025-06-13
Spotted in: Face the Nation interview with Homeland Security Secretary Kristi Noem Topic: Federal intervention during California protests Frame Used: Red...
Read Article →Published: 2025-06-11
Spotted in: Gov. Gavin Newsom’s speech, Democracy at a CrossroadsTopic: Federal immigration raids and California’s responseFrame Used: Contrast + Consensus + E...
Read Article →Published: 2025-06-09
Spotted in: NBC’s Meet the Press Topic: Trump Administration’s Deployment of National Guard to Los Angeles Frame Used: Law & Order Reframe + Threat Amplifi...
Read Article →Published: 2025-06-08
Spotted in: NPR’s Morning Edition Topic: Trump’s Tariff Plan and Economic Policy Frame Used: Negative Frame + Metaphor + Distributional Cost Shift...
Read Article →Published: 2025-06-07
Spotted in: Forbes Breaking News (YouTube) Topic: U.S. National Debt and Congressional Spending Frame Used: Analogy + Attribute Frame “Congress is...
Read Article →Published: 2025-06-06
Spotted in: NPR Interview Topic: Trump’s spending bill Frame Used: Goal Framing + Contrast “The goal should have been: how do we bend the deficit curve dow...
Read Article →Published: 2025-06-05
Spotted in: U.S. Senate Floor Remarks Topic: Republican Budget Bill and Tax Cuts Frame Used: Alignment Exposure Frame “Millions of children will go hu...
Read Article →Published: 2025-06-04
Spotted in: NBC’s Meet the Press Topic: Trump’s Economic Legislation Frame Used: Attribute Reframe + Metaphor + Benefit Avalanche “This is not a spend...
Read Article →Published: 2025-06-03
Spotted in: The Hill Topic: Media response to allegations Frame Used: Ad Hominem Redirect “Is The New York Times — is that the same publication...
Read Article →Published: 2025-06-02
Spotted in: TED Talk by Yoshua Bengio Topic: AI Regulation Frame Used: Contrast Frame “Actually, a sandwich has more regulation than AI.” — Yoshua Bengi...
Read Article →Published: 2025-06-01
Spotted in: YouTube (U.S. Energy Secretary Chris Wright interview) Topic: Wildfires and climate change Frame Used: Pivot Frame + Historical Context “L...
Read Article →Published: 2025-05-31
Spotted in: NPR interview Topic: National Security Council restructuring Frame Used: Question Reframing Background: In a late-Friday move before a holiday w...
Read Article →Published: 2025-05-30
Spotted in: NPR Topic: Harvard president on Trump funding freeze Frame Used: Loss Aversion, Interrogating Motives "But the question to ask is what problem...
Read Article →Published: 2025-05-29
Spotted in: Qatar Economic Forum, recorded by Bloomberg Topic: AI regulation Frame Used: Metaphor Frame + Role Reversal “You can think of regulators like r...
Read Article →Published: 2025-05-28
Spotted in: ABC’s This Week, May 18, 2025 Topic: Qatar's $400M gift of a 747 jet for use as Air Force One Frame Used: The Deflection Stack (Layered Spin) K...
Read Article →Published: 2025-05-27
This write up is based on Eric Schmidt’s Ted Talk in May of 2025. Framing in communication comes down to choice. You decide what to highlight and how to hig...
Read Article →Published: 2025-05-26
Spotted in: NBC News headline + interview Topic: Air traffic control system failures Frame Used: Metaphor Frame + Implied Danger “It’s like driving your ca...
Read Article →Published: 2025-05-26
You can change how people see a problem—by comparing it to one they already understand. On Meet the Press, former Rep. Patrick Kennedy made a case for menta...
Read Article →Published: 2025-05-25
You can change the entire story—just by adding one fact.Situation: An example is when President Trump met with the president of Syria. All major media outl...
Read Article →Published: 2025-05-21
Spotted in: White House press briefing, covered by The New York Times Topic: Walmart CEO's tariff warning Frame Used: Circumstantial Ad Hominem Frame “The C.E.O...
Read Article →Published: 2025-05-18
Our brains are evolutionarily wired to detect threats and avoid loss. This makes negative framing one of the most powerful tools in communication.That's because...
Read Article →Published: 2025-05-11
How Positive and Negative Frames Shape Your MessagePositive and negative frames are woven into nearly every type of communication we encounter.And they are the...
Read Article →Published: 2024-02-22
Metaphors are bridges that connect complex ideas with the familiar, making abstract concepts accessible. Metaphors can enrich strategic messaging, but without e...
Read Article →Published: 2020-11-23
The importance of good communication was put in a nutshell by self-improvement pioneer Paul J Meyer when he said " Communication - the human connection - is the...
Read Article →Published: 2020-10-02
If you think of mindfulness as an esoteric philosophy with no relevance in the real world, you might want to rethink your approach.Mindfulness is about much mor...
Read Article →Published: 2020-09-28
In the early 1900s, French psychologist Alfred Binet developed an IQ test to measure children's mental abilities. With his colleague, Theodore Simon, the two se...
Read Article →Published: 2020-09-23
I wish I knew how to make a clear message in college. When I was a student, I started the College Democrats. I invited every young moderate in Oklahoma to a lob...
Read Article →Published: 2020-08-23
7 Reasons Why Communication is Difficult The bottom line is that effective communication is difficult. It just is, even for naturally good...
Read Article →Published: 2020-07-07
When you want to influence others and get projects approve, strategic communication is key. Strategic communication isn't as hard as you think to achieve and le...
Read Article →Published: 2019-03-13
How you express the messages you tell your audience is a critical component of framing communication. This expression in your communication is audience framing....
Read Article →Published: 2019-02-11
3 Tips on How to Talk to an Audience If you have ever seen...
Read Article →Published: 2019-02-07
Developing Key Messages is Critical For Business Developing key messages keeps you confident Key messages naturally mak...
Read Article →Published: 2019-02-06
When you make a set of key messages on a specific topic, they should guide everything you communicate.When trying to persuade...
Read Article →Published: 2018-11-02
The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help som...
Read Article →Published: 2018-11-01
What's the Big Deal About a Brand Message? A brand message can influence everything from the person...
Read Article →Published: 2018-10-19
This is my motto: If you're not influencing then you're not communicating. Want to know the fundamental element that ignites...
Read Article →Published: 2018-10-07
Using effective communication in a business environment is one of the best ways to motivate and engage employees.A common myth about effective...
Read Article →Published: 2018-10-06
I worked with a friend who had a tough time communicating his ideas.He described the first step in building software as a “wi...
Read Article →Published: 2018-10-03
Introverts have characteristics that can make them a better communicator. When we think of introverts, we usually think of so...
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