Phillip Swagel defuses criticism of the CBO by framing it as routine. By grounding the process in statute and saying it’s “just part of the process,” he taps into normalcy bias—reassuring the audience that nothing unusual is happening.

When asked if AI threatens Accenture’s business model, CEO Julie Sweet responded with a staggering contrast: from $300 million to $2.6 billion in GenAI sales in just six months. Instead of defending against disruption, she framed it as proof that Accenture leads through every tech wave—and AI is no different.

Apple didn’t lead with strength—but they recovered. In this WSJ interview, they turned a delayed Siri rollout into a principled decision by shifting from defensive excuses to a long-term, quality-first AI vision.

DHS Secretary Kristi Noem redirects a question about law enforcement levels by highlighting past violence and blaming Governor Newsom—an example of red herring and emotional framing at work.

Gov. Gavin Newsom uses contrast, consensus, and vivid emotional examples to frame mass deportations as a betrayal of American norms—turning a policy dispute into a threat to democratic values.

In response to Gov. Newsom’s warning that the National Guard would escalate tensions in Los Angeles, Sen. James Lankford reframed the move as de-escalation—arguing that history shows chaos follows when leaders wait too long.

Senator Tim Kaine accepts the premise that Trump’s tariff plan reduces the deficit—but reframes it by exposing the cost. He uses a metaphor and a regressive tax analogy to show the burden is shifted onto everyday Americans. The result? A powerful negative frame: deficit reduction comes at a price.