Spotted in: NBC News Interview with Former U.S. Surgeon General Vivek Murthy
Source: YouTube – NBC News Interview
Topic: Social media regulation and child safety
Frame Used: Analogy + Contrast
“Basically it’s equivalent of putting our kids in cars with no seat belts, with no airbags, and having them drive on roads with no speed limits and no traffic lights.”
What This Frame Does:
- Creates a vivid, physical analogy to illustrate invisible digital risks
- Contrasts accepted safety norms with a lack of online safeguards
- Amplifies urgency by showing the moral absurdity of inaction
Why It Works:
- Links social media to universally understood physical danger
- Reframes a tech issue as a child protection issue
- Combines emotional appeal with logical structure
Instead of saying, “Social media is unregulated and risky,” say:
“Letting kids use social media today is like putting them in a car with no seat belt, no airbags, and no traffic laws.”
This is an analogy for danger—it’s a judgment on the current contrast between regulated and unregulated systems. By invoking children and car crashes, the speaker forces the audience to reassess complacency around tech policy.