We want to improve how you communicate with your customers. Often, we have the right marketing channels, we are networking, and we are working hours upon hours, yet we don’t know the best way to express how we solve our customers’ problems.
Our big idea is to start with an intimate understanding of your customers’ problem and clearly defining your unique value. Where do those two intersect? In other words, how do we best say what you do for your customers and how do they know it will fix a problem they have?
After we have a clear concise message, we look at the marketing you are already doing and see where we can improve. Often, it is updating language on a website or it’s simply editing a letter or email to your prospects.
Sometimes it’s bigger. Sometimes we need to transform your brand. But we leave it up to you and the needs of your business.
Port Aransas, Texas
Jimmy Marlin Epperson III
Owner, Content Specialist, Writer
Epperson started his career working for newspapers across the country. He worked for the Oklahoman and a weekly paper in the Florida Keys. Epperson moved to business consulting and eventually became an internal communications consultant for AT&T. Epperson created a web app that helped him create key messages for executives at AT&T. He left AT&T and became a freelance communications specialist and writer. Eventually, he created and now owns Clear Points Messaging LLC. Epperson lives and works in Richardson, Texas.
Web Designer and Developer
Butcher served in the United States Air Force for six years. Afterward, Butcher taught himself WordPress, HTML, CSS, jQuery, PHP and SQL and then received formal training at Francis Tuttle Technology Center in Oklahoma for web development and design. Butcher worked for an app developer in Oklahoma and then Accenture in Austin. Epperson recruited Butcher to Clear Points Messaging LLC to help clients with web design and development.
Inbound Sales and Office Manager
Janie Marie has a big heart. She started working as a veterinarian technician because she has a great love for dogs. Janie also has sales experience from AT&T wireless and she has owned her own hair salon. She knows what it takes to help customers and how to keep our office organized.