“If you’re not influencing then you’re not using the opportunity your communications is giving you. Clear communication gives you the ability to persuade and inform with trust and in a way that eliminates confusion and fear.”

— Jimmy Marlin Epperson
Founder of Clear Points Messaging

Jimmy Marlin Epperson

If you have been following me, then you know that messaging, influence and strategic communications are where I like to spend my time. And I like to spend that time with technical experts who need help explaining their insights, research or data ideas to less data fluent audiences.

I also approach influencing others and sharing ideas in a specific way. I don’t believe in being overly political, groveling in front of other people or brown-nosing to get my ideas accepted by others.

If you are someone who will try to convince someone of your idea with all means necessary, we are not going to be a good fit. I help technical pros, managers and business owners to influence others in an authentic, genuine way without radical pretense or a dog and pony show.

We bring structure and discipline to your thinking, whether you’re working with an internal team or talking to a prospect. We help you build trust and empathy so you can explain your idea in a way where others will hear you and take action.

We start everything with a Simple Framework to guide your communication.

Jimmy Marlin has worked in communications for the last 20 years. Most recently Jimmy consulted for Facebook Analytics. He created a program that taught more than 600 data scientists and engineers how to influence others through simple, clear communication. His communication class received a 90% plus approval rating.

Jimmy started his career as a newspaper reporter. He worked in the Florida Keys chasing the ghosts of Ernest Hemingway and Hunter S. Thompson. After he heard a tornado in a hurricane while on the edge of the ocean in a trailer, he decided to go back to Oklahoma.

He eventually moved into business consulting and worked for AT&T as an internal communication consultant before starting his own business in 2014.

Today, Jimmy continues to consultant for enterprise clients where he develops internal and external communications and consults executives and managers on strategic communication and personal emotional intelligence.

We’re passionate about giving you the confidence and skills you need to create change.

Our Mission

Our mission is to lower anxiety and fear, whether you are the one sending a communication or the person receiving it. Communication is an avenue to lead others by helping them understand so they can become better.

Our Values

We think values are the basic beliefs that motivate our actions.


We don’t proceed with work if you are not completely clear on what our deliverables are and what you will receive. Our goal is to always be on the same team and help you push yourself or your team to the next level.


We are committed with our actions and our hearts. We are committed to those who want help and want to continuously improve their communication so they can get to the next level.


You’re the expert. We are here to pull that expertise out and deliver it in the most simple way possible. To do this, we need to collaborate and push communications out together.

Getting Started

Get the Communication Training You Need to Advance Your Career And Grow Your Skills

Read Some of Jimmy’s Blogs

Clear Communication Influences Persuasion Tactics

Influence and persuasion tactics are the closest ethical voodoo we have to a Star Wars Jedi Knight. Remember Obe Won Konbi’s ability to persuade storm troopers to do whatever he asked? Robert Cialdini has this gift and is the modern Godfather on principles of persuasion. Even though principles like reciprocity have been studied for hundreds … Read moreClear Communication Influences Persuasion Tactics

What is Effective Communication in the Workplace?


Effective Communication
Interpersonal Skills that Get Your Point of View Adopted Through Effective Business Communication    First, let’s define both words in Effective Communication. Effective means, “successful in producing a desired or intended result.” So right off the bat, we see that “effective” implies that we are trying to achieve something. We want something to happen. We … Read moreWhat is Effective Communication in the Workplace?

4 Reasons Why a Brand Message is Critical to Your Business

What’s the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don’t know what to do, it will keep everyone on the same page, … Read more