Case Study: AT&T Manager


An AT&T Manager who hit all of her key metrics for the year was being targeted in a political fight. She came to me to ask if she could have a communication plan to battle the politics in the office.

The Challenge:

There were a group of senior leaders who rated her negatively. They gave her the lowest rating possible, which often meant they could fire her later. We needed to come up with a strong message and a way to deliver so it would change perception and get her rating reversed.

The Solution:

We came up with a messaging plan. We also coached her on how to deliver the message. we practiced how she would say and we even prepared her for the responses that she would get from Human Resources and the leader of the business unit.

The Benefit:

Her performance review rating was reversed, which is extremely rare at corporations. She had the data to back up her claims and she took initiative to get the ball rolling. But if it wasn’t for Clear Points’ message framework, she would not have been able to fight and win.