Case Study: Data Science Team


A group of corporate executives at an admired communications company came to Clear Points Messaging for messaging help and marketing materials.

The Challenge:

The group were extremely technical. They spoke in jargon and could not pinpoint the words to explain their technical retail solution.

The Solution:

After several brainstorms with Clear Points Messaging, the team of data scientists were able to express what they wanted to do for a potential client in the retail side. After making the message as simple and clear as possible, we created talking points and a marketing flyer for the team to go over with the potential customer.

Ongoing Benefits:

The data science team landed a contract for $300k and was able to get funding to build the first prototype of their data service for retail stores.

Who Was Helped:

We helped the team and their customer understand the benefits that the new technology would provide.