A group of corporate executives at an admired communications company came to Clear Points Messaging for messaging help and marketing materials.
The group were extremely technical. They spoke in jargon and could not pinpoint the words to explain their technical retail solution.
After several brainstorms with Clear Points Messaging, the team of data scientists were able to express what they wanted to do for a potential client in the retail side. After making the message as simple and clear as possible, we created talking points and a marketing flyer for the team to go over with the potential customer.
The data science team landed a contract for $300k and was able to get funding to build the first prototype of their data service for retail stores.
Who Was Helped:
We helped the team and their customer understand the benefits that the new technology would provide.