A software developer had many projects that he wanted to work on. He worked in the healthcare software and wanted a consultants help to narrow his focus.
The developer had trouble focusing on one project. He needed help figuring out which project would be the best to focus on and then how to communicate it clearly.
After a 3.5 hour brainstorm session, we came up with what product he would focus on and the key messages he would begin communicating to find more leads.
The engineer has an elevator speech, a two minute speech and the foundation of a presentation with the message we created. He has been able to focus on the most important project and began to gain traction in the market.