Summary:

HingePoint came to Clear Points Messaging to create content that would turn into leads. HingePoint believed strongly in the Content is King marketing strategy.

The Challenge:

HingePoint needed better and consistent content about subjects that were fairly dry in nature: SharePoint, Microsoft Dynamics, document management systems.

The Solution:

We began covering conferences and writing SEO stories on SharePoint.

The Benefit:

We quadrupled blog traffic and increased organic traffic by 98 percent year over year. Our content helped create more than $2m in sales. We wrote about SharePoint, data and Salesforce and their new strategic partner, Procore.