HingePoint came to Clear Points Messaging to create content that would turn into leads. HingePoint believed strongly in the Content is King marketing strategy.
HingePoint needed better and consistent content about subjects that were fairly dry in nature: SharePoint, Microsoft Dynamics, document management systems.
We began covering conferences and writing SEO stories on SharePoint.
We quadrupled blog traffic and increased organic traffic by 98 percent year over year. Our content helped create more than $2m in sales. We wrote about SharePoint, data and Salesforce and their new strategic partner, Procore.