Unlike our quote breakdowns, these posts focus on the structure and strategy behind common frames. You’ll learn what each frame does, when to use it, and how it shapes perception.
If you want to become a more intentional communicator, this is where you build the foundation.
Positive framing isn’t about sugarcoating—it’s about motivating action by focusing on what’s possible. Learn when it works, when it backfires, and how to use it effectively in your communication.
The Contrast Frame is a powerful communication strategy that deliberately highlights similarities and, more often, differences between two or more things. Contrast is golden key to framing. It shows up more than any other frame, followed closely by metaphor and analogy. But even most good analogies are really comparisons. And comparisons are just contrast in … Read more
Negative framing grabs attention fast—but why are we so drawn to it? This post unpacks the psychology behind our fixation on threats, risks, and bad news, and explores how communicators can use (or resist) that pull with intention.
How Positive and Negative Frames Shape Your Message Positive and negative frames are woven into nearly every type of communication we encounter. And they are the backbone of how messages influence perception and drive action. Let’s face it, communication is hard. Understanding how to leverage these frames is can make it easier to communicate and … Read more
Metaphors are bridges that connect complex ideas with the familiar, making abstract concepts accessible. Metaphors can enrich strategic messaging, but without enough thought, they can also have unintended interpretations. Metaphors and analogies are a type of frame in communications. This blog covers three topics: A warning about metaphors through an example. Simple directions on ow to create a … Read more
How you express the messages you tell your audience is a critical component of framing communication. This expression in your communication is audience framing. Artists are best known for framing. Photographers and visual artists use framing to help viewers focus on the subject in their photos. Framing highlights what the artist wants the viewer to … Read more