The Science Behind Our Obsession with Negative Framing
Woman in business meeting using a negative framed message to influence business partners.
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How Positive and Negative Frames Shape Your Message
How Positive and Negative Frames Shape Your Message Positive and negative frames are woven into nearly every type of communication we encounter. And they are the backbone of how messages influence perception and drive action. Let’s face it, communication is hard. Understanding how to leverage these frames is can make it easier to communicate and … Read more
Metaphors in Communication: The Risks and Rewards
Metaphors are bridges that connect complex ideas with the familiar, making abstract concepts accessible. Metaphors can enrich strategic messaging, but without enough thought, they can also have unintended interpretations. Metaphors and analogies are a type of frame in communications. This blog covers three topics: A warning about metaphors through an example. Simple directions on ow to create a … Read more