Metaphors in Communication: The Risks and Rewards

Two people on a bridge facing each other, placing a middle, missing piece down to complete the bridge.

Metaphors are bridges that connect complex ideas with the familiar, making abstract concepts accessible. Metaphors can enrich strategic messaging, but without enough thought, they can also have unintended interpretations. This blog covers three topics: A warning about metaphors through an example. Simple directions on ow to create a good metaphor. Some examples of metaphors. Introduction: Communicators Love … Read more