Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more How Can You Develop Thought Leadership?
There are so many hurdles to communicating effectively, whether you're in an informal conversation or using strategic messages for business. But there are two hurdles to communication that I despise, and I think if everyone addressed them, we would all communicate better. The reason I despise these is because they are so prevalent and bound to ... Read more What are Some Hurdles to Communicating Effectively?
Your web presence needs to hit critical mass and you need a bunch of traffic to your website, right? In the old days, businesses would put an ad on network television and the interested people would see it and visit your store, website or call your toll free number. Out of those people who saw ... Read more Web Presence: Getting Traffic to Your Website