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7 Steps to Build Key Messages for your Brand or Business

You don’t need multiple key messages, you need one point to get across to your audience. Think of your key message more like a thesis statement. Your key message is usually a general point about what you’re doing or offering to a specific audience. Then you back this up with secondary and supporting points. Here ... Read more 7 Steps to Build Key Messages for your Brand or Business

The Power of One Message

one message, communications 101, clear points messaging llc
When I interned at the Oklahoma State Capitol during college, I licked envelopes. Literally. People actually do that for a living. And I was one of them. While I licked my 798th envelope my dad was about to teach me one of the biggest lessons of my career. And it would set me on an ... Read more The Power of One Message