Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more How Can You Develop Thought Leadership?
Here's what usually happens when you try to express your ideas. You have an idea you're in love with. It’s a product, or something that will improve performance at work, an idea that will change things for the better. It might be something to do with your passion. Or it’s a new business idea. It ... Read more Clarify Ideas: Make Your Idea Real
Your web presence needs to hit critical mass and you need a bunch of traffic to your website, right? In the old days, businesses would put an ad on network television and the interested people would see it and visit your store, website or call your toll free number. Out of those people who saw ... Read more Web Presence: Getting Traffic to Your Website
This is my motto: If you're not influencing then you're not communicating. Want to know the fundamental element that ignites this influence in others? It's extremely simple. You just have to ask. Let me explain. It's the call to action. You need a specific recommendation your audience can follow. Specifically, you need to ask: What ... Read more Simple Call to Action Statements Create Momentum