Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more How Can You Develop Thought Leadership?
Key messages are critical when framing communication for your audience. Some experts call the way you communicate your message, “audience framing.” Framing is an important aspect to business communications. Even though the concept of framing theory is important, it's also jargon. What is Communication Framing? Framing communication means how you will deliver a message ... Read more Framing Communication: Definition and Examples of Audience Framing
You don’t need multiple key messages, you need one point to get across to your audience. Think of your key message more like a thesis statement. Your key message is usually a general point about what you’re doing or offering to a specific audience. Then you back this up with secondary and supporting points. Here ... Read more 7 Steps to Build Key Messages for your Brand or Business
The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a ... Read more The Purpose of Communication: Be Useful
Many marketers will tell you how to push your marketing message to your audience. They tell you the latest social media trends and how to get your message out, or how to write great content. What most marketers assume is that you know how to clearly express the problem you solve for your customers. If ... Read more Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do
What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more 4 Reasons Why a Brand Message is Critical to Your Business