Marketing 101

Framing Communication: Definition and Examples of Audience Framing

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How to use audience framing as a communication skill

How you express the messages you tell your audience is a critical component of framing communication. This expression in your communication is audience framing. Artists use framing most often. For example, photographers and visual artists use framing so viewers will focus on the subject in their photo. Framing highlights what the artist wants the viewer … Read more

The Purpose of Communication: Be Useful

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The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a ... Read more

4 Reasons Why a Brand Message is Critical to Your Business

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What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more