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Framing Communication: Definition and Examples of Audience Framing

Framing Communication, Audience Framing, Communications, marketing Messages, Communication Skills, Business Communications
Key messages are critical when framing communication for your audience. Some experts call the way you communicate your message, “audience framing.” Framing is an important aspect to business communications. Even though the concept of framing theory is important, it's also jargon.   What is Communication Framing? Framing communication means how you will deliver a message ... Read more Framing Communication: Definition and Examples of Audience Framing

The Purpose of Communication: Be Useful

purpose of communication
The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a ... Read more The Purpose of Communication: Be Useful

Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

marketing message, key messages, brand message
Many marketers will tell you how to push your marketing message to your audience. They tell you the latest social media trends and how to get your message out, or how to write great content. What most marketers assume is that you know how to clearly express the problem you solve for your customers. If ... Read more Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

4 Reasons Why a Brand Message is Critical to Your Business

What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more 4 Reasons Why a Brand Message is Critical to Your Business

Web Presence: Getting Traffic to Your Website

Web Presence, Traffic to Your Website, Clear Points Messaging LLC, Keywords, Key Messages, Content Marketing, Landing Pages
Your web presence needs to hit critical mass and you need a bunch of traffic to your website, right? In the old days, businesses would put an ad on network television and the interested people would see it and visit your store, website or call your toll free number. Out of those people who saw ... Read more Web Presence: Getting Traffic to Your Website