4 Reasons Why a Brand Message is Critical to Your Business

What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more

Simple Call to Action Statements Create Momentum

This is my motto: If you're not influencing then you're not communicating. Want to know the fundamental element that ignites this influence in others? It's extremely simple. You just have to ask. Let me explain. It's the call to action. You need a specific recommendation your audience can follow. Specifically, you need to ask: What ... Read more