Marketing foundation

How Can You Develop Thought Leadership?

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thought leadershi
Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more

Framing Communication: Definition and Examples of Audience Framing

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How to use audience framing as a communication skill
How you express the messages you tell your audience is a critical component of framing communication. This expression in your communication is audience framing. Artists use framing most often. For example, photographers and visual artists use framing so viewers will focus on the subject in their photo. Framing highlights what the artist wants the viewer ... Read more

4 Reasons Why a Brand Message is Critical to Your Business

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What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more