fbpx

How Can You Develop Thought Leadership?

thought leadership, what is it?
Thought leadership -- a term marketers use to position people inside their companies as experts to influence a specific audience -- has been picking up momentum. According to a 2019 study by LinkedIn and Edelman, thought leadership is more powerful than people think. Some CEOs have even started to vet companies and determine if they ... Read more How Can You Develop Thought Leadership?

Framing Communication: Definition and Examples of Audience Framing

Framing Communication, Audience Framing, Communications, marketing Messages, Communication Skills, Business Communications
Key messages are critical when framing communication for your audience. Some experts call the way you communicate your message, “audience framing.” Framing is an important aspect to business communications. Even though the concept of framing theory is important, it's also jargon.   What is Communication Framing? Framing communication means how you will deliver a message ... Read more Framing Communication: Definition and Examples of Audience Framing

Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

marketing message, key messages, brand message
Many marketers will tell you how to push your marketing message to your audience. They tell you the latest social media trends and how to get your message out, or how to write great content. What most marketers assume is that you know how to clearly express the problem you solve for your customers. If ... Read more Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

4 Reasons Why a Brand Message is Critical to Your Business

What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more 4 Reasons Why a Brand Message is Critical to Your Business

Web Presence: Getting Traffic to Your Website

Web Presence, Traffic to Your Website, Clear Points Messaging LLC, Keywords, Key Messages, Content Marketing, Landing Pages
Your web presence needs to hit critical mass and you need a bunch of traffic to your website, right? In the old days, businesses would put an ad on network television and the interested people would see it and visit your store, website or call your toll free number. Out of those people who saw ... Read more Web Presence: Getting Traffic to Your Website