7 Steps to Build Key Messages for your Brand or Business

When you make a set of key messages on a specific topic, they should guide everything you communicate. When trying to persuade someone, or simply communicate your opinion, you only need one point to get across to your audience.   Here are the steps listed out and each one is explained below: Section I: The ... Read more

The Purpose of Communication: Be Useful

The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a ... Read more

4 Reasons Why a Brand Message is Critical to Your Business

What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more

Simple Call to Action Statements Create Momentum

This is my motto: If you're not influencing then you're not communicating. Want to know the fundamental element that ignites this influence in others? It's extremely simple. You just have to ask. Let me explain. It's the call to action. You need a specific recommendation your audience can follow. Specifically, you need to ask: What ... Read more

What is Effective Communication in the Workplace?

Using effective communication in a business environment is one of the best ways to motivate and engage employees. A common myth about effective communication is that it makes people do things they do not agree with or want to do. Communicating and influence are not about deceiving someone against their will. Communicating effectively builds trust. … Read more

3 Rules that Remove Business Jargon

What is business jargon and how do you remove it from your communications?
I worked with a friend who had a tough time communicating his ideas. He described the first step in building software as a “wireframe.” I asked him what he meant. “You don’t know what a wireframe is?” “No, I don’t,” I said. “Seriously! Everyone knows what a wireframe is.” We debated if wireframe is well-known. ... Read more

4 Introvert Traits that Create Better Communication

Introverts can be a better communicator
Introverts have characteristics that can make them a better communicator. When we think of introverts, we usually think of someone who is reserved, quiet and aloof in thought. These are the exact traits that can make you good at communication, especially in a one-on-one setting or a small, intimate group. If you’re an extrovert, you ... Read more
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