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Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

marketing message, key messages, brand message
Many marketers will tell you how to push your marketing message to your audience. They tell you the latest social media trends and how to get your message out, or how to write great content. What most marketers assume is that you know how to clearly express the problem you solve for your customers. If ... Read more Marketing Message: 3 Reasons Why it’s Difficult to Talk About What We Do

4 Reasons Why a Brand Message is Critical to Your Business

What's the Big Deal About a Brand Message? A brand message can influence everything from the person answering the phone to your Google Ads. A brand message – which is similar to a mission statement – will also direct you when you don't know what to do, it will keep everyone on the same page, ... Read more 4 Reasons Why a Brand Message is Critical to Your Business

Web Presence: Getting Traffic to Your Website

Web Presence, Traffic to Your Website, Clear Points Messaging LLC, Keywords, Key Messages, Content Marketing, Landing Pages
Your web presence needs to hit critical mass and you need a bunch of traffic to your website, right? In the old days, businesses would put an ad on network television and the interested people would see it and visit your store, website or call your toll free number. Out of those people who saw ... Read more Web Presence: Getting Traffic to Your Website

The Power of One Message

one message, communications 101, clear points messaging llc
When I interned at the Oklahoma State Capitol during college, I licked envelopes. Literally. People actually do that for a living. And I was one of them. While I licked my 798th envelope my dad was about to teach me one of the biggest lessons of my career. And it would set me on an ... Read more The Power of One Message

Simple Call to Action Statements Create Momentum

This is my motto: If you're not influencing then you're not communicating. Want to know the fundamental element that ignites this influence in others? It's extremely simple. You just have to ask. Let me explain. It's the call to action. You need a specific recommendation your audience can follow. Specifically, you need to ask: What ... Read more Simple Call to Action Statements Create Momentum

What is Effective Communication in the Workplace?

Effective Communication
Get Your Point of View Adopted Through Effective Business Communication First, let’s define both words in Effective Communication Effective means, “successful in producing a desired or intended result. Immediately, we see that “effective” means that we want to achieve something. We want something to happen. We want someone to do something. Our other word — ... Read more What is Effective Communication in the Workplace?

3 Rules that Remove Business Jargon

What is business jargon and how do you remove it from your communications?
3 Rules that Remove Business Jargon I worked with a friend who had a tough time communicating his ideas. He described the first step in building software as a “wireframe.” I asked him what he meant. “You don’t know what a wireframe is?” “No, I don’t,” I said. “Seriously! Everyone knows what a wireframe is.” ... Read more 3 Rules that Remove Business Jargon

4 Introvert Traits that Create Better Communication

Introverts can be a better communicator
Introverts have characteristics that can make them a better communicator. When we think of introverts, we usually think of someone who is reserved, quiet and aloof in thought. These are the exact traits that can make you good at communication, especially in a one-on-one setting or a small, intimate group. If you’re an extrovert, you ... Read more 4 Introvert Traits that Create Better Communication